Digital Marketing Manager

ColKy 3D Prints sells on TikTok Shop, Etsy, Amazon, and our own website - roughly 13,000 orders in the last ten months on TikTok alone. The products work. The advertising behind them has never had a dedicated owner, and it shows: campaigns get launched, drift off target, and sit there because nobody has time to diagnose them.

That's the job. You'd own paid advertising end to end - building campaigns, watching what they actually return, and fixing or killing the ones that don't. You'd also own the quality of what those ads point at: listing SEO, product descriptions, photography, and how the website performs on a phone, which is where about 90% of our traffic comes from.

We're a team of four. There's no marketing department to hide inside and no layer between you and the results, which is either the appeal of this job or the reason it isn't for you. Starting part-time with a clear path to full-time as the role proves out.

WHAT YOU'D DO
- Build, run, and optimize paid campaigns on Google, Meta, and TikTok
- Own return on ad spend - track spend against actual sales, report weekly, and cut what isn't working
- Diagnose underperforming campaigns instead of letting them run: search terms, negative keywords, audiences, conversion tracking
- Improve listing SEO across Etsy, Amazon, TikTok Shop, and our website
- Rewrite product descriptions and improve product photography
- Improve website conversion, mobile first
- Run the creator and affiliate program properly - recruit partners, send samples, follow up, and track what each one actually produces
- Plan ahead for our two seasonal peaks: October through December, and the run-up to Father's Day

WHAT WE OFFER
- Pay commensurate with experience
- Paid sick time earned under Michigan's Earned Sick Time Act
- Paid vacation once the role converts to full-time
- Full ownership of the advertising function - no committee, no layer between you and the results
- Flexibility on time off; we care what the campaigns return, not hours logged